Véronique Willems serves as Secretary General of SMEunited, the association of Crafts and SMEs in Europe, as of 2017. SMEunited stands for 65 SME organisations – national crosssectoral and European sector federations – from over 30 European countries. With 25 years of experience in advocacy at local, regional, national and European level, Ms Willems builds on several years of counselling and mentoring SMEs and uses their everyday life as a basis to shape an SME-friendly business environment. Veronique holds a law degree and a master’s degree in commercial sciences/business management.
